Alchemy Software Ltd

Content Marketing Consultant

CONTENT MARKETING​

Great content is what fuels effective SEO and Social Media – so it should sit at the very core of your digital marketing. As a content marketing consultant I’ve worked for years with different clients and their content; either directly creating it or improving the structures and processes to make their content efforts  more effective. As a result people get to tell the most amazing stories that can benefit both your brand and your bottom line.

Services

Content Strategy

Almost every business is using the cloud, but more often than not, it’s implemented to solve individual IT problems, holding it back from having the remarkable business impact it’s capable of.

Content Planning

We think strategically and creatively – considering the type of content and messages that best align your brand with the customer, before tailoring it to work across ensuring what we create meets the needs of your target audience.

Persona Development

Content works best when you truly know your audience - who they are, what they do and how they behave. Persona development projects combine data and insight to give you and your marketing team a clear idea of who your customers actually are.

content Marketing

Content takes many forms - from live video for social to technical long form blog posts. Whether it's sorting out your internal plans and processes to create good content or just needing someone on hand to write, film or shoot I'm here to help.

Blogging

Blogging allows your brand to act like a publisher and posting regular and relevant insights attracts an engaged audience with insight and educating. By nurturing this audience you also build a community, further developing your reputation.

Research & Insight

We study market data, and have a suite of world class tools for Brand and Media Monitoring, Digital and Social Measurement, and Audits and Marketing Reports – with a dedicated team of research specialists to help us understand what makes your audience tick, where and how your competitors are performing .

PR & Communication

In a mobile-enabled, digital-first, trend-led world where the latest fad can come and go in a week and brands can reach their target audiences via a host of touch points at any time of day and night, our job is to identify and maximise the right channel at the right time.

Digital & Social

Our approach to integrated communications puts digital marketing firmly at the core of everything we do. To meet marketing objectives,brands must reach their audiences at the right time, on the right channel with the right message, to influence decision making and meet goals.

Do I Really Need A Marketing Consultant?

A content marketing consultant will not take over. Instead, they will elevate your strategy – here’s how:

1) Make some dollar:

No one wants to hand over power to an external company if they can help it, especially when practices are already in place. The great thing about a content marketing consultant is that they will have worked with thousands of companies to create great content. They know what gets the sale. And that’s your end goal, are we right?

2) Get a new perspective:

You are bringing in someone who doesn’t know your business. And that’s supposed to be a good thing? Yes, actually. They are looking at your content for the first time in the same way a customer would. Sometimes a second option is all it takes.

3) Spend less:

Content marketing consultants are cost effective. You may not have the funds to employ a team of writers, editors and designers, but you don’t have to. With the help of a content consultant, you get all the information you need from one source.

Stay in Touch

contact@alchemysoftware.com

The demands of your users and customers are constantly changing. Don’t be fenced in by generic, off-the-shelf packages. We at Alchemy Software solution provide bespoke software naturally adapts to your future requirements.

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